The Rise of Wendi Deng Murdoch

BY LEE HAN SHIH
May 18, 2009
*Special to asia!

Her birth name may embody the communist spirit but she has proven a capitalist  through and through. Meet Wendi Deng Murdoch, the woman behind the world's most powerful media mogul.

And Wendi will be by his side. Already News Corp is moving beyond the newspapers and magazines that are Rupert’s strongholds and into telecoms and the Internet, areas more suited to people of Wendy’s age. It is also moving beyond developed countries (US, UK, Australia) into the developing ones, specifically China, Russia and India. As time goes on, more and more of the decision making will pass from Rupert and his Anglo-Saxon lieutenants to his wife and the new multinational team she is rumoured to be building within News Corp. Of her possible contenders, John Malone is rumoured to be considering selling out. Lachlan may fight, but there is little chance of him staging a coup. Barring an unforeseen upset Wendi will one day take over the biggest media group produced by western capitalism. The question is when.

lee han shihLee Han Shih is the founder, publisher and editor of asia! Magazine.

 

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